Bjorn Soderstrom is an entrepreneurial senior executive and Founding Partner at byWit, Co - Founder of Mediaplanet, Conversionplanet and Co-founder and Executive Chairman of Rchery Inc, a U.S. based Media Tech company.

 

During the last 10 Years building Mediaplanet to a global content marketing company in 17 countries with over 400 employees. Mr Soderstrom moved to New York from London in 2007 to start Mediaplanet and left the company in 2012 after building up highly profitable operations in North America with offices in New York, Chicago, Los Angeles, Toronto, Vancouver and Montreal.

 

In 2013 Rchery Inc started and was funded by both U.S and Swedish investors. RCHERY Inc is set to offer a unique opt-in mobile ad platform that enables redistribution of the marketing spend into the hands of consumers in real-time. With a team in New York and Stockholm Rchery will be ready for launch during 2015 with local carriers.

 

Despite the educational background within marketing and advertising, at RMI Bergs Advertising School and IHM business School, Mr Soderstrom joined in 1994 HQ Bank, focused the next coming years creating derivatives and trading. Today Mr Soderstrom lives in Greenwich, CT with his wife and 3 daughters, returning to lovely Sweden every summer and to New York everyday to make Rchery a disruptive global company. He is bilingual in Swedish and English.